山西省A级景区旅游流网络特征研究

Research on the Tourist Flow Network of A-class Tourist Attraction in Shanxi Province

收集携程网站上发布的关于山西省A级景区的旅行游记,以社会网络分析法构建261个景区为节点的旅游流网络,并分析节点特征以及整体网络结构特征。结果表明,在山西省A级景区旅游流网络中,等级较高的景区其吸引力较强;平遥古城、五台山、悬空寺等景区在山西省旅游流网络中处于关键核心位置,但能发挥旅游路线的中转枢纽作用的A级景区数量较少;旅游流网络具有明显的核心-边缘特征,同时表现出较大的规模以及较小密度。

By collecting travel notes on the A-class tourist attraction of Shanxi Province on the Ctrip website,and constructing 261 scenic spots as nodes with social network analysis method,the structural characteristics of nodes and the whole network were analyzed respectively.The results show as follows.In the tourist flow network of A-class tourist attraction in Shanxi Province,the high-level scenic spots are more attractive.Scenic spots such as Pingyao Ancient City,Wutai Mountain and Xuankong Temple are at key core positions in the tourism flow network of Shanxi Province.However,there are few A-class tourist attraction that can play the role of transit hub of tourist routes.The scale of tourism flow network is large but the actual density is small.Tourism flow network has obvious core-edge characteristics,and shows a larger scale and a smaller density.