如何消退创业失败恐惧? 修复策略对再创业意愿的影响

How to Dispel the Fear of Entrepreneurial Failure?The Impact of Repair Strategy on Re-entrepreneuring Intention

失败恐惧对再创业意愿存在负面效应,而失败修复在消退负面影响、重启创业的过程中起到关键作用,但对于如何采用不同类型修复策略来消退创业失败恐惧、提升再创业意愿,现有研究尚未形成系统的理论解释。本文采用情境实验分析方法和289位被试数据,探讨了在失败情境下创业失败恐惧、修复策略和再创业意愿的关系以及影响机制的边界条件。研究发现:(1)创业失败恐惧对再创业意愿具有负向影响。(2)认知修复策略相较于情绪修复策略对再创业意愿的修复效果更为明显。(3)修复策略调节了创业失败恐惧和再创业意愿的关系。当创业失败恐惧程度较高时,采用认知修复策略更能弱化创业失败恐惧对再创业意愿的负向影响。(4)创业韧性正向调节了修复策略与再创业意愿之间的关系。高创业韧性条件下,会强化认知修复策略对再创业意愿的修复效果。研究结论能够为受到失败恐惧困扰的创业者选择恰当的修复策略,进而提升再创业意愿提供理论指导。

Fear of failure has a negative effect on re-entrepreneuring intention,and failure repair plays a key role in eliminating the negative impact and restarting entrepreneurship.However,the existing studies have not formed a systematic theoretical explanation on how to use different types of repair strategies to dispel the fear of entrepreneurial failure and improve re-entrepreneuring intention.Using the scenario experiment method and 289 subjects'data,we explore the relationship between entrepreneurial failure fear,repair strategy,and re-entrepreneuring intention,as well as the boundary conditions of the influence mechanism.Results show that:(1)Fear of entrepreneurial failure has a negative impact on re-entrepreneuring intention.(2)Compared with the emotional repair strategy,the cognitive repair strategy has a more obvious repair effect on re-entrepreneuring intention.(3)Repair strategies moderate the relationship between fear of entrepreneurial failure and re-entrepreneuring intention.When the fear of entrepreneurial failure is high,the cognitive repair strategy can weaken the negative impact of entrepreneurial failure fear on re-entrepreneuring intention.(4)Entrepreneurial resilience positively moderates the relationship between repair strategies and re-entrepreneuring intention.When entrepreneurial resilience is high,the cognitive repair strategy is more effective in repairing re-entrepreneuring intention.The above conclusions provide theoretical guidance for entrepreneurs troubled by fear of failure to choose appropriate repair strategies and gain re-entrepreneuring confidence.