基于产品受众分析与预测的地方微旅游资源整合应用研究——以河源市为例

Research on Integrated Application of Local Micro-tourism Resources Based on Product Audience Analysis and Prediction:Take Heyuan as an example

近年来,作为微经济载体诞生的“小而美”的微旅游已成为居民新的旅游偏好。基于河源市微旅游发展情况的调研与梳理,结合前人研究及近期行业报告,对微旅游产品的典型与延伸受众群体进行了更精细的描述与总结,进而预测了各群体的微旅游应用及产品开发方向,针对河源市现存的代表性微旅游资源提出开发利用的优化方向与相应问题的解决策略,助力河源微旅游的健康发展。

In recent years,as a carrier of micro-economy,“small but beautiful”micro-tourism is born,it has become a new travel preference for residents.Based on the investigation and combing of the development of micro-tourism in Heyuan City,combining with previous research and recent industry reports furthermore,the application and product development direction of micro-tourism for each group were predicted,aiming at the existing representative micro tourism resources in Heyuan.The optimization direction of development and utilization and the corresponding problem-solving strategies are proposed to help the healthy development of micro-tourism in Heyuan.