四川文化旅游资源开发与建设研究——基于泰国《三国演义》热背景

Research on the Development and Construction of Cultural Tourism Resources in Sichuan:Based on the background of“Three Kingdoms”fever in Thailand

中国古典小说《三国演义》在泰国传播广泛,对泰国的文学、政治、文化都产生了非常深远的影响,泰国人民对三国文化也有着特殊的感情。通过对相关研究的梳理,分析了泰国三国文化情结产生的原因。四川的三国历史文化遗址旅游景区资源建设具有较鲜明地区特色优势和相对突出的旅游比较发展优势,三国旅游文化资源成为众多泰国旅游人远赴四川国家旅游度假区的最大动力之一。梳理四川三国历史文化遗址旅游开发资源,提出针对三国文化旅游开发与建设的策略,以此扩大四川文化旅游资源在泰国的知名度与影响力,促进四川省旅游业发展。

The Chinese classic novel Romance of the Three Kingdoms has been widely spread in Thailand and has a very profound impact on Thai literature,politics,and culture,and Thai people have a special affection for the Three Kingdoms culture.The reasons were analyzed for the emergence of the Three Kingdoms cultural complex in Thailand by combing through relevant studies.Sichuan’s Three Kingdoms historical and cultural sites tourism scenic resources construction in the tourism country also has more distinctive regional characteristics advantages and relatively outstanding tourism comparative development advantages,the Three Kingdoms tourism cultural resources become one of the biggest motivation for many Thai tourists going to the national tourism resort in Sichuan.After combing the Three Kingdoms historical and cultural sites in Sichuan tourism development resources,the Three Kingdoms cultural tourism development and construction of the strategy are proposed,so as to expand the visibility and influence of Sichuan tourism in Thailand,and promote the development of tourism in Sichuan Province.