乡村振兴与电商平台研究综述——基于VOSviewer的分析

A Review on Rural Revitalization and E-commerce Platforms:An analysis based on VOSviewer

通过VOSviewer分析2018—2023年有关乡村振兴与电商平台研究的中外文研究共414篇高质量文献的知识图谱,分别从关键词共现、研究内容等方面进行发表趋势和轨迹的可视化分析。研究结果表明,2018—2023年乡村振兴与电商平台领域的期刊发文量逐步增多,2022年增速有所放缓;研究内容以案例、访谈等定性研究法为主,并在未来聚焦在数字化、现代化、可持续性发展等方向上。在梳理分析研究的基础上,为新时代下的电商平台对乡村振兴的可持续支持提供方向。

Using VOSviewer to analyze a knowledge map of 414 high-quality Chinese and foreign language literature on rural revitalization and e-commerce platforms from 2018 to 2023,a visual analysis of publication trends and trajectories was conducted in terms of keyword co-occurrence and research content.The results show that the number of journal articles in the field of rural revitalization and e-commerce platforms from 2018 to 2023 exhibits a development trend.Qualitative research methods such as case studies and interviews dominate the research content,and future research will focus on digitization,modernization,and sustainable development.Based on the analysis of the research,the direction for e-commerce platforms to sustainably support rural revitalization in the new era is provided.