从灵魂社交到元宇宙社交:陌生人社交软件Soul商业模式画布分析

From Soul Social Contact to Metacosmic Social Contact:Analysis of Soul Business Model of Stranger Social Software——Based on the Business Model Canvas

互联网企业商业模式的创新促使企业积极转型,更具平台价值。基于陌生人社交软件Soul在灵魂社交与元宇宙社交的两个发展阶段,分析其商业模式创新的驱动因素,通过商业模式画布工具,从客户细分、价值主张、渠道通路、客户关系、收益来源、核心资源、关键业务、重要合作、成本结构九大要素深入探析了Soul在元宇宙社交阶段的商业模式。通过对Soul内外部创新驱动力分析,从商业模式画布的九大要素对其商业模式展开讨论,梳理出Soul商业模式的创新之处,并针对平台当前待优化的系列问题进行建议与展望。

The innovation of the business model of Internet enterprises has promoted the active transformation of enterprises,which has more platform value.Based on the two development stages of stranger social software Soul in the soul social contact and metaverse socialization,the driving factors of its business model innovation are analyzed,and the business model of Soul in the metaverse social stage is deeply analyzed from the nine elements of customer segmentation,value proposition,channel channel,customer relationship,revenue source,core resources,key business,important cooperation and cost structure through the business model canvas tool.Through the analysis of Soul's internal and external innovation drivers,the business model of Soul is discussed from the nine elements of the business model canvas,the innovation of Soul's business model is sorted out,and suggestions and prospects are made for a series of problems to be optimized on the platform.