乡村振兴战略视域下发展乡村文化产业:价值意蕴·新要求·基本原则

Developing Rural Cultural Industry from the Perspective of Rural Revitalization Strategy:Value Implication,New Requirements and Basic Principles

乡村振兴战略的落地见效为乡村文化产业提供广阔的发展空间。乡村文化产业价值意蕴深厚,彰显经济、生态、文化“三位一体”的价值追求,赋能产业振兴、文化振兴、生态振兴。立足新发展条件,充分挖掘我国乡村文化产业的价值意蕴,合理应对乡村文化产业发展面临的新要求,必须坚持好“党政引领”“优化资源配置”“保护开发并行”“特色性和多元化相结合”“实事求是”的基本原则。

The implementation of the rural revitalization strategy is effective,providing broad development space for the rural cultural industry.The value of rural cultural industry is profound,highlighting the value pursuit of the"trinity"of economy,ecology and culture,and enabling the revitalization of industry,culture and ecology.Based on the new development conditions,we must adhere to the basic principles of"party and government guidance","optimizing resource allocation","parallel protection and development","combination of characteristics and diversification",and"seeking truth from facts"to fully tap the value implication of China's rural cultural industry,and reasonably respond to the new requirements faced by the development of rural cultural industry.