摘要
非物质文化遗产旅游目的地居民的价值共创行为意向在一定程度上决定着非遗旅游目的地开发的成功与否和可持续性。从居民角度出发,在“认知—情感—行为”理论框架内构建价值共创行为意向概念性模型,可以考知非物质文化遗产目的地情境下居民旅游获益感知、生活质量、情感团结等因素的影响。以山东潍坊杨家埠为研究案例地,通过现场调研和PLS-SEM数据分析法进行研究,结果发现:旅游获益感知显著正向影响居民价值共创行为意向;在旅游获益感知与共创行为意愿之间,生活质量与情感团结分别起到中介作用;生活质量与情感团结对共创行为意向具有链式的中介作用。提高居民生活质量,加强居民与游客的情感联系,可以有效提升非遗旅游地居民的价值共创行为意愿。
The value co-creation behavioral intention of residents in intangible cultural heritage(ICH)tourism destinations determines the success and sustainability of the development of those destinations to a certain extent.From the residents'perspective,a conceptual model of value co-creation behavior intention is constructed within the framework of"cognition-emotion-behavior"theory so as to examine the influence of residents'perception of tourism benefits,quality of life,and emotional solidarity.Field research conducted in Yangjiabu Village,Weifang,Shandong Province and the data analyzed by using the PLS-SEM method show that tourism benefit perception has a significant positive impact on residents'value co-creation behavior intention;that quality of life and emotional solidarity play an intermediary role respectively between tourism benefit perception and value co-creation behavior intention and that quality of life and emotional solidarity have a chain intermediary role between tourism benefit perception and value co-creation behavior intention.Improving the quality of life of residents and strengthening the emotional connection between residents and tourists can effectively enhance residents'value co-creation behavior intention in ICH tourism destinations.
作者
赵玉宗
杨艺同
邹梦醒
ZhaoYuzong;YangYitong;Zou Mengxing(School of Tourism and Geography Science,Qingdao University,Qingdao 266071,China;Rural Tourism Research Center,China Tourism Academy,Qingdao 266071,China;School of International Business,Weifang Vocational College,Weifang 262737,China)
出处
《东方论坛(青岛大学学报)》
2023年第5期134-144,共11页
Eastern Forum(JOURNAL OF QINGDAO UNIVERSITY)
基金
国家社会科学基金资助项目“乡村旅游社区居民主观幸福感形成机制研究”(19BJY215)的阶段性成果。
关键词
非遗旅游地居民
旅游获益感知
价值共创
杨家埠
residents of ICH tourism destinations
tourism benefit perception
value co-creation
Yangjiabu Village