新媒体时代抖音在民办高校思想政治教育中的创新运用

The Innovative Application of Tiktok in Ideological and Political education in Private Colleges and Universities in the New Media Era

互联网技术推动融媒体的高速发展,催生出以抖音为代表的一众短视频APP。抖音的风靡吸引了部分大学生群体的目光,但同时,由抖音繁荣伴生的一系列乱象也成为了大学生思想政治教育的挑战,抖音成瘾、信息茧房、同质化严重等等。面对这一系列挑战,高校思想政治教育者要敏锐的发现问题、解决问题。对此我们要在抖音建立大学生思想政治教育新阵地,完善多方审查监管机制,积极运用抖音碎片化叙事特征等方式对大学生进行价值引导,充分发挥抖音思想政治教育新载体的作用,促进大学生形成正确的三观,健康的成长成才。

Internet technology has promoted the rapid development of financial media,which has spawned a number of short video APPs represented by Tiktok.The popularity of Tiktok has attracted the attention of some college students,but at the same time,a series of chaos accompanied by the prosperity of Tiktok has also become a challenge to college students'ideological and political education,such as Tiktok addiction,information cocoon room,serious homogenization,and so on.Faced with this series of challenges,ideological and political educators in universities should be keen to identify and solve problems.In this regard,we should establish a new position of ideological and political education for college students in Tiktok,improve the multi-party review and supervision mechanism,actively use the fragmented narrative characteristics of Tiktok and other ways to guide the value of college students,give full play to the role of Tiktok as a new carrier of ideological and political education,and promote college students to form a correct three outlook and grow up healthily.