可持续发展视域下山西“非遗旅游”文创产品设计分析

Analysis on the Design of Cultural and Creative Products of Shanxi’s“Intangible Cultural Heritage Tourism”from the Perspective of Sustainable Development

“非遗旅游”文创产品设计本质是非物质文化遗产与旅游产业在创意上的融合,强调非遗的可生存性,以文创产品为载体,通过创造性转化、创新性发展,从多个角度寻找非遗与现代生活的连接点,使非遗融入现代生活、展现当代价值,使非遗“活”起来、旅游“火”起来。以山西“非遗旅游”文创产品设计为切入点,通过梳理山西省非物质文化遗产概况,分析山西省“非遗旅游”文创产品设计现状,结合现状提出相应的优化对策,打造特色“非遗旅游”文创产品,创新非遗保护传承模式,推动文旅融合走向纵深,助力山西省文旅产业转型升级,提升吸引力和竞争力。

The essence of the design of the cultural and creative products of intangible cultural heritage tourism is the creative integration of intangible cultural heritage and the tourism industry.Through the creative transformation and development of the cultural and creative products,the value of intangible cultural heritage is demonstrated,making intangible cultural heritage“live”up and tourism“fire”up.This paper analyzes the current situation of the design of the cultural and creative products of Shanxi’s intangible cultural heritage tourism,gives some suggestions and helps the transformation and upgrading of cultural and tourism industry in Shanxi province.