农民互联网社交与创业行为——基于中国家庭追踪调查数据(CFPS)的实证研究

Farmers Online Social and Entrepreneurial Behavior——Empirical Test Based on China Family Panel Studies Data(CFPS)

文章使用中国家庭追踪调查(CFPS)数据,考察了农民互联网社交对其创业行为的影响。研究发现,农民使用互联网进行社交活动有助于形成更加紧密的社会关系,获取更广泛的信息以及更大规模的正规融资和非正规融资,进而提高自身创业行为的概率。同时,农民是否参与土地流转能够调节农民互联网社交行为与创业行为之间的关系,具有一定的抑制作用。通过异质性分析发现对低年龄、高学历、低风险偏好的农民来说,互联网社交促进其创业行为的可能性更大。因此提出了搭建更加完善的农村地区“互联网”基础设施,提高农民线上社群活动,进一步扩大农民社会网络资本、信息获取渠道和金融服务支持渠道,合理安排和推进农民土地流转等建议。

The study examines the impact of farmers online socialization on their entrepreneurial behavior based on data from the 2018 China Family Panel Studies(CFPS).The study find that the farmers’socialization online can help them form closer social re⁃lations and obtain more information and larger scale of formal and informal financing,thus improving the probability of their own entrepreneurial behavior.At the same time,whether farmers participate in land transfer can regulate the relationship between farm⁃ers’online socialization and their entrepreneurial behavior,which has a certain inhibitory effect.Through heterogeneity analysis,it is found that for farmers with low age,high education and low risk preference,online socialization is more likely to promote their en⁃trepreneurial behavior.Therefore,suggestions are put forward to build more internet infrastructure in rural areas,improve farmers’online community activities,further expand farmers’social network capital,information access channels and financial service sup⁃port channels,and rationally arrange and promote farmers’land transfer.