基于结构方程模型的乡村振兴与文化旅游事业共生发展研究——以陕西礼泉县袁家村为例

Study On the Symbiotic Development of Rural Revitalization and Cultural Tourism Based on Structural Equation Model

实施乡村振兴是全面建设社会主义现代化国家的重大历史任务。文章以袁家村景区为例,通过结构方程模型运用,从文化与旅游产业融合角度切入,由点及面探索文旅产业发展与乡村振兴相关路径。经数据拟合显示:“文化产业发展”和“旅游产业发展”达到强相关关系;“旅游产业发展”和“乡村振兴”,“文化产业发展”和“乡村振兴”达到中等程度相关关系。从构建乡村振兴与文旅产业发展共生体角度出发,从民俗文化与生态文明保护;旅游品牌宣传和旅游产品深度开发三方面提出对策建议,以期文旅产业可持续发展,乡村振兴获取内生动力。

The implementation of rural revitalization is an important historical task in the comprehensive construction of a modern socialist country.Taking Yuanjiacun scenic spot as an example,this paper uses structural equation model to explore the paths related to the development of cultural and tourism industry and rural revitalization from the perspective of the integration of culture and tourism industry.The data fitting shows that"cultural industry development"and"tourism industry development"have a strong correlation;"Tourism industry development"and"rural revitalization","cultural industry development"and"rural revitalization"have reached a moderate correlation.From the perspective of constructing the symbiosis of rural revitalization and cultural and tourism industry development,this paper focuses on the protection of folk culture and ecological civilization.Countermeasures and suggestions are put forward from the three aspects of tourism brand publicity and in-depth development of tourism products,so as to achieve sustainable development of cultural and tourism industry and internal power of rural revitalization.