生活美学产品的属性特质与感性认知研究

Research on the Connotation and Perceptual Cognition of Life Aesthetics Products

以往研究认为,优秀的美学设计可以降低消费者对产品价格的敏感度。然而当下我国文创产品的同质化现象已经严重削弱了消费者的购买欲望。此外,学界对生活美学产品的内涵也缺乏明确界定。本研究追溯了生活美学产品的基本内涵,基于产品感质和审美感知理论,运用统计学方法深度分析了生活美学产品的属性特质与消费者感知之间的关系。研究发现,消费者评价生活美学产品的原因依次是性价比、文化含义显露度、内涵与功能契合度、生产工艺精致度和外部造型美观度。同时,研究还探析了消费者自身属性差异对生活美学产品感知的影响,为生活美学产品的开发设计提供了新的思路。

Previous studies have suggested that excellent aesthetic design can reduce consumers'sensitivity to product prices.However,the current homogenization of cultural and creative products in China has significantly diminished consumers'desire to purchase them.Furthermore,the academic field lacks a clear definition of the connotation of life's aesthetic products.This study traces the fundamental connotation of life aesthetics products and utilizes theories of product sensibility and aesthetic perception,employing statistical methods to deeply analyze the relationship between the attributes of life aesthetics products and consumer perception.The research findings indicate that consumers evaluate life aesthetics products based on the following factors in descending order:cost-effectiveness,manifestation of cultural significance,congruence of connotation and functionality,exquisite production craftsmanship,and aesthetic appeal of external design.Additionally,the study explores the influence of consumers'personal attributes on the perception of life aesthetics products,offering new insights for the development and design of such products.