面向视障人群的多感官包装创新设计研究

Research on Innovative Design of Multi-sensory Packaging for Visually Impaired People

我国视力障碍人群数量颇大,约占总人口的1.3%,但面向视障群体的包装设计难以兼顾主流健全群体从而导致成本增加,包装设计难以在视障群体和主流健全群体的信息获取以及包装成本之间保持平衡。为解决该困境,从多感官设计、目标消费群体以及包装经济性的设计研究现状出发进行分析,并根据分析结果提出了针对问题的设计策略,即基于包容性设计原则的多感官设计、色彩装潢设计和印刷工艺的功能拓展,完成了包容视障群体和主流健全群体的经济性包装设计,并将其应用于汤臣倍健“观”爱系列的包装设计实践。

The number of visually impaired people in China is quite large,accounting for about 1.3%of the total population,but the packaging design for the visually impaired group is difficult to take into account for the mainstream healthy group,resulting in increased costs.It is also difficult to maintain a balance between the visually impaired group and the mainstream healthy group in terms of information acquisition and packaging costs.In order to solve this dilemma,this paper analyzes the design and research status of multi-sensory design,target consumer groups,and packaging economy and puts forward design strategies to solve the problem according to the analysis results,that is,multi-sensory design,color decoration design,and functional expansion of the printing process based on inclusive design principles.We completed the economical packaging design that accommodates the visually impaired group and the mainstream healthy group and applied it to the packaging design practice of the"Guan"love series of BY-HEALTH.