全域旅游视阈下昆明西环城游憩带发展策略研究

Developing Kunming's western rebam through all-for-one tourism

全域旅游是顺应我国大众旅游时代的必然选择,随着本地游、周边游的蓬勃发展,环城游憩带作为城市周边旅游的重要承载空间,更应从全域旅游的视阈对其发展进行展望。文章以昆明西环城游憩带作为研究主题,发现其目前发展存在旅游产品单一、资源尚未分区、品牌形象混茫等问题。立足全域旅游理念,可以从丰富产品、整合空间和构建品牌三个方面来探索西环城游憩带的发展方向。

All-for-one tourism is a must in China's mass tourism era.Recreational Belt Around Metropolis(ReBAM)is crucial to ur-ban tourism and must be developed through an all-for-one tourism approach.Kunming studied its western ReBAM and identified issues such as limited tourism products,lack of resource zoning,and unclear branding.This study suggests three strategies based on all-for-one tourism to improve development:expanding existing products,integrating recreational space,and building tourism brands.