新零售时代实体商超的转型研究

Research on Transformation of Physical Supermarkets in the New Retail Era

零售是连接生产与消费的桥梁,我国零售业的发展格局发生了翻天覆的变化,新零售时代已经到来,传统零售已不能满足消费升级的需要。分析了现阶段实体商超面临的困境与挑战,阐述了实体商超升级转型的背景和必要性,从零售的三要素:人、货、场提出建议和对策。

Retail is a bridge between production and consumption.The development of China’s retail industry has undergone tremendous changes.The new retail era has come,the traditional retail cannot meet the needs of consumption upgrading.This paper analyzes the predicament and challenge that the physical supermarkets are facing,explains the background and necessity of upgrading and transformation of physical supermarkets,suggestions and countermeasures are put forward from the three elements of retail:consumers,goods and field.