摘要
零售是连接生产与消费的桥梁,我国零售业的发展格局发生了翻天覆的变化,新零售时代已经到来,传统零售已不能满足消费升级的需要。分析了现阶段实体商超面临的困境与挑战,阐述了实体商超升级转型的背景和必要性,从零售的三要素:人、货、场提出建议和对策。
Retail is a bridge between production and consumption.The development of China’s retail industry has undergone tremendous changes.The new retail era has come,the traditional retail cannot meet the needs of consumption upgrading.This paper analyzes the predicament and challenge that the physical supermarkets are facing,explains the background and necessity of upgrading and transformation of physical supermarkets,suggestions and countermeasures are put forward from the three elements of retail:consumers,goods and field.
作者
王小丹
Wang Xiaodan(Changjiang Institute of Technology,Wuhan 430212,Hubei)
出处
《武汉工程职业技术学院学报》
2023年第3期47-50,共4页
Journal of Wuhan Engineering Institute
基金
中国物流学会、中国物流与采购联合会课题“物流助力新零售提质赋能相关问题研究”,项目负责人:王小丹,(编号:2021CSLKT3-100)。