谁愿意接听陌生来电?——网络社会媒介信任的影响因素分析

Who'd Like to Answer Calls from Strange Numbers?——Analysis of the factors influencing media trust in network society

社会现代化的进程也是媒介不断丰富的过程,随着相关技术的快速发展,媒介在社会交往中得到日益广泛的应用,电话等媒介信任开始成为现代社会信任的一个重要话题。基于七省市问卷调查数据,以是否愿意接听陌生来电为例,对网络社会媒介信任影响因素的研究表明,城乡流动、社会信任、数字生活方式等因素均能对媒介信任产生显著影响。具体来看,与农村居民相比,城市居民更愿意接听陌生来电;如果人们认为社会上的人大多是可以信任的,那么就更愿意接听陌生的来电;如果人们的数字生活程度较高,那么就更愿意接听陌生来电。相关研究结论对健全共建共治共享的网络社会治理格局、增强虚拟社会信任具有一定借鉴意义。

The process of social modernization is also a process of constant enrichment of media.With the rapid development of related technologies,media has been increasingly widely used in social communication.Correspondingly,telephone and other media trust is becoming an important topic of trust in modern society.Based on the questionnaire survey data of seven provinces and cities,with the interrogation whether one is willing to answer strange calls as a case in point,the research on the influencing factors of media trust in network society shows that urban-rural mobility,social trust,digital lifestyle and other factors can have a significant impact on media trust.Specifically,as compared with rural residents,city dwellers are more likely to be willing to answer unfamiliar calls.People are more likely to answer calls from strangers if they think most people in society can be trusted.If people have a high level of digital life,they are more willing to answer cold calls.The relevant research conclusions have certain reference significance for improving the governance pattern of the network society of co-construction,co-governance and sharing,and enhancing the trust of the virtual society.