基于TPB理论的民众碳中和行为意向影响研究——以安徽省淮南市为例

Research on the Influencing Mechanism of Public Participation in Carbon Neutrality Behavior Intention Based on TPB Theory——Taking Huainan in Anhui Province as an Example

为了全面了解民众碳中和参与情况,为民众参与碳中和提供相关建议,文章基于拓展的TPB理论,以安徽省淮南市为例,采用问卷调查、实地访谈等方法,建构结构方程模型,进行实证分析。研究表明:民众行为态度、主观规范、知觉行为控制、习惯性启发对其参与碳中和行为意向有显著正向影响,其中习惯性启发的影响效果最大。此外,主观规范和习惯性启发对民众行为态度有显著正向影响。有关部门应积极开展碳中和科普宣传活动,使得民众了解碳中和的意义,进而增强责任意识,自觉养成低碳习惯,同时推动多元主体协同治理机制,营造全民参与氛围,助力实现碳中和目标。

In order to comprehensively understand people’s participation in carbon neutrality and provide relevant suggestions for people’s participation in carbon neutrality,based on the extended TPB theory,this paper takes Huainan City in Anhui Province as an example,and conducts empirical analysis by using questionnaires,field interviews,structural equation model and other methods.The results show that people’s behavior attitude,subjective norms,perceived behavior control and habitual inspiration have significant positive effects on their intention to participate in carbon neutrality behavior,and the habitual inspiration has the largest effect.In addition,subjective norms and habitual inspirations have significant positive effects on people’s behavioral attitudes.Therefore,it is necessary to strengthen the public’s deep understanding of carbon neutrality,strengthen the awareness of personal responsibility,consciously develop low-carbon behavior habits,promote the collaborative governance mechanism of multiple entities,and create an atmosphere of national participation to help achieve the goal of carbon neutrality.