旅游者幸福感对环境责任行为的影响研究--以地方依恋为中介

Impact of Tourist Well-being on Environmental Responsibility Behavior:A Study with Place Attachment as a Mediator

情感因素对旅游者行为产生重要影响,尤其是在环境责任行为方面。本文运用结构方程模型,以地方依恋为中介变量,探讨旅游者幸福感在两个维度上如何影响环境责任行为及其机制。研究结果显示:旅游者幸福感的程度差异对环境责任行为的影响不同。以享乐为主的主观幸福感对环境责任行为没有直接显著影响,而以个人成长为主的心理幸福感则对环境责任行为产生显著直接作用。此外,这两种幸福感均可通过地方依恋的两个维度产生链式间接显著影响。本研究为景区加强环境保护、激发旅游者积极实施负责任的环境行为和实现景区生态可持续发展提供理论借鉴。

Emotional factors have a significant influence on traveler behavior,particularly regarding environmentally responsible behavior.In recent years,the role of traveler emotions in driving responsible environmental behavior has gained increasing attention.To address this gap,this paper uses structural equation modeling with place attachment as a mediating variable to investigate how tourist well-being influences environmentally responsible behavior in two dimensions and the underlying mechanisms.The study reveals that there is a degree threshold for the direct effect of tourist well-being on environmentally responsible behavior.Specifically,subjective well-being,primarily characterized by hedonic experiences,has no significant direct effect on environmentally responsible behavior,while psychological well-being,mainly associated with personal growth,has a significant direct effect on environmentally responsible behavior.Additionally,both types of well-being can indirectly influence environmentally responsible behavior through the two dimensions of place attachment.Theoretical implications of this study are essential for enhancing environmental protection in scenic areas,motivating tourists to engage in responsible environmental behavior,and achieving ecologically sustainable development in these areas.By shedding light on the impact of tourist well-being and place attachment on environmentally responsible behavior,this research can inform efforts to promote sustainable tourism practices.