面向大数据营销虚拟教研室的课程教学改革研究

Research on Curriculum Teaching Reform for Virtual Teaching and Research Section of Big Data Marketing

随着数智营销技术变革及全球价值链分工重组,我国高职院校亟需结合国家重大战略及匹配地区特色经济,落实新时代复合型高素质大数据营销人才的培养工作。文章聚焦于大数据营销虚拟教研室的课程教学改革,阐释了其实践意义及实施目的,并提出了有效的保障措施,以期为各类高职院校跨地跨院共建共享大数据营销虚拟教研室智能课程群提供参考。

With the transformation of digital intelligence marketing technology and the reorganization of the global value chain,the Chinese higher vocational colleges need to combine the national major strategy and match the regional characteristic economy to implement the training of high-quality Big data marketing talents in the new era.The paper focuses on the curriculum teaching reform of Big data marketing virtual teaching and research section,explains its practical significance and implementation purpose,and puts forward effective safeguard measures.The paper provides some references for various vocational colleges to jointly build and share intelligent courses of Big data marketing virtual teaching and research section across different regions and colleges.