数字算法技术下性别议题的呈现——基于德波景观社会理论的思考

The Presentation of Gender Issues under Digital Algorithm Technology——Investigation based on Guy Debord Landscape Theory

景观社会是德波提出的重要理论。在景观社会中,性别议题具有遮蔽真实上演片段、侵占任意时空以及价值功能的裹挟等特征。数字算法技术造就了更为强显的景观社会,而性别议题作为一种特殊景观而存在,表现为议题受众难逃数字鸿沟、议题内容被困于信息茧房以及议题传播加剧了思想形态对立。探讨性别议题超越景观存在的可能依然要回到马克思主义上进行思考,首先要破除资本赋权,回归人的主观能动性;其次要摒弃性别单向度,重塑数字空间的性别伦理;最后要跨越同一性,重建数字算法的舆论澄清机制,为两性之间的平等对话和健康发展创造前提。

Landscape society is an important theory put forward by Debord.In a landscape society,gender issues have the characteristics of obscuring the real staged fragments,encroaching on any time and space,and becoming a tool for politically correct interests.Digital algorithm technology has created a more prominent landscape society,and gender issues exist as a special landscape,which is manifested in the digital divide of the issue audience,the content of the issue being trapped in the information cocoon and the spread of the issue intensifying the ideological opposition.To explore the possibility of gender issues beyond the existence of the landscape,we still need to return to Marxism for thinking.First of all,we must break the empowerment of capital and return to people's subjective initiative.Secondly,we must abandon the unidirectional gender dimension and reshape the gender ethics of the digital space.Finally,it is necessary to transcend the identity,rebuild the public opinion clarification mechanism of the digital algorithm,and create the prerequisites for equal dialogue and healthy development between the sexes.