虚拟偶像视域下的青少年成长困境及破解策略

Adolescent Growth Dilemmas and Countermeasures from the Perspective of Virtual Idols

为了解决虚拟偶像在出圈过程中给青少年健康成长带来的困境,对虚拟偶像的流行原因及困境进行了研究。总结了虚拟偶像收获大量青少年粉丝的原因在于动态发展的拟人形象适应审美诉求,鲜明稳定的人格设定给予情感保证,跨越次元的双向交互引发镜像投射;分析了虚拟偶像给青少年健康成长带来的高度商品化诱发消费异化,泛娱乐化导致价值迷失,深层网络化成为躺平之所等困境;提出了规制虚拟偶像运营模式、加强青少年网络素养教育,整合虚拟偶像价值导向、坚守社会主义核心价值观,厘清虚拟偶像客观本质、重拾乐观向上的精神底色等措施。

To solve the dilemmas brought about by virtual idols to the healthy growth of adolescents in the process of going out of the circle,the causes of popularity and the dilemmas of virtual idols are studied and the reasons why virtual idols gained a large number of teen fans are summarized,i.e.,the dynamically developed anthropomorphic image adapting to the aesthetic appeals,the clear and stable personality setting giving emotional guarantees,and the two-way interaction across dimensions triggering the mirror projection.Besides,the dilemmas by virtual idols to the healthy growth of adolescents are analyzed that include consumption alienation induced by high commoditization,value loss caused by pan-entertainment and deep networking as a place to lie flat and measures put forward such as regulating the operation mode of virtual idols,strengthening youth network literacy education,integrating the value orientation of virtual idols,adhering to the core socialist values,clarifying the objective nature of virtual idols and regaining an optimistic spiritual heritage.