彩虹底下有宝藏——探寻色彩在品牌设计中的影响及作用

There are Treasures Under the Rainbow——Exploring the Influence and Role of Color in Brand Design

伴随着科技的发展,色彩的内涵和外延也是在发生变化的,我们在商业设计的同时应该更深入去挖掘色彩的价值,充分体现色彩在视觉中的引导地位,在传播和推介的同时,充分利用色彩的物质类价值和情感类价值,色彩在商业设计中有着重要的商业前景和研究价值,对于色彩在人的心理和生理上的暗示和刺激采取有效的利用,将为我们的品牌打造带来巨大的能量和推动作用。

With the development of technology,the connotation and extension of color are also changing.While conducting commercial design,we should delve deeper into the value of color and fully reflect its guiding role in vision.While spreading and promoting,we should fully utilize the material and emotional values of color.Color has important commercial prospects and research value in commercial design,effectively utilizing the psychological and physiological cues and stimuli of color will bring tremendous energy and driving force to our brand building.