色彩在新媒体视阈下数字短片中的应用——以MG动画短片《环境、生活方式与女性健康》为例

The Application of Color in Digital Short Films from the Perspective of New Media——Taking MG Animation Short Film"Environment,Lifestyle,and Women's Health"as an Example

在新媒体视阈下,数字短片成为一种深受年轻人和互联网用户喜爱的数字化文化创意产品。色彩作为画面的基本元素之一,在新媒体视阈下数字短片中的应用必然需要紧跟时代步伐寻求改变。本文以作者参与制作的MG动画短片《环境、生活方式与女性健康》为例,阐述了色彩在新媒体视阈下数字短片中的具体应用,并探讨了色彩在创作过程中的策略。

From the perspective of new media,digital short films have become a popular digital cultural and creative product among young people and internet users.As one of the Urelement of the picture,the application of color in digital short films under the new media vision must follow the pace of the times to seek change.This article takes the MG animated short film"Environment,Lifestyle,and Women's Health",which the author participated in the production,as an example to elaborate on the specific application of color in digital short films from the perspective of new media,and explore the strategies of color in the creative process.