甘南舟曲藏族服饰在旅游文创产品设计中的应用研究——以圆银盘为例

Research on the Application of Tibetan Clothing in the Design of Tourism Cultural and Creative Products in Zhouqu,Gannan——Taking the Round Silver Plate as an Example

甘南藏族服饰是中国传统服饰的重要组成部分,不仅蕴含着藏民族深远的文化价值和宝贵的民族精神内涵,还是其文化底蕴的重要表达方式之一。特别是作为甘南藏族服饰的一个支系——舟曲,其藏族服饰富有浓郁的地域文化特征和民族特色。本文以舟曲藏族妇女服饰圆银盘为研究对象,通过梳理和分析其纹样和色彩在旅游文创产品设计中的应用,并结合当下旅游文创设计中存在的问题提出创新设计思路,从而在保持民族文化内涵的同时进一步传承和发扬民族文化特色,为区域性旅游文创产品的可持续性发展提供新的思维方式和创新路径。

Tibetan costume in Gannan is an important part of Chinese traditional costume,which not only contains profound cultural value and valuable national spirit connotation,but also is one of the important ways to express its cultural connotation.Zhouqu,a branch of the Tibetan costume in Gannan,is rich in regional culture and ethnic characteristics.In this paper,the Tibetan women's clothing disk in Zhouqu as the research object,through combing and analyzing its patterns and colors in the design of tourism creative products,combining with the problems existing in the design of tourism cultural creation,the author puts forward the innovative design ideas,so as to further inherit and carry forward the national cultural characteristics while maintaining the national cultural connotation,it provides a new way of thinking and innovation for the sustainable development of regional tourism cultural and creative products.