设计符号学视角下滁州江淮分水岭风景道导视系统设计与实践

Design and Practice of Landscape Guide System of Chuzhou Jianghuai Watershed from the Perspective of Design Semiotics

风景道导视系统设计是运用系列符号传递空间方位信息的设计,也是受众理解风景道信息内容并做出行为选择的指示系统。符号是信息的携带者,也是表达和传递特定意义的信息形式与载体。基于符号学的视角,分析了导视系统设计和符号学相关理论,遵循莫里斯符号学的三维度关系,语构学解决风景道符号元素与导视系统设计框架的逻辑,语义学明确了风景道导视系统设计符号意义的表达,语用学实现了导视系统设计中环境与受众的互动效应问题。在此基础上,实现了滁州江淮分水岭风景道导视系统设计与实践。

Scenic road guidance system design is the design of a series of symbols to convey spatial orientation information and the indicating system for the audience to understand the content of scenic road information and make behavioral choices.Symbol is the carrier of information,and it is also the form and carrier of information to express and transmit specific meaning.Based on the perspective of semiotics,this paper analyzes the design of the guide system and related theories of semiotics.Following the three-dimensional relationship of Morris semiotics,syntactics solves the logic of the symbolic elements of scenic roads and the design framework of the guide system,the semantics defines the expression of the symbolic meaning of the design of scenic roads,and pragmatics realizes the interaction effect between environment and audience in the design of guidance system.On this basis,the design and practice of landscape guide system of Chuzhou Jianghuai watershed is realized.