价值共创场景下消费者参与企业知识创新的路径

Path of Consumer Participation in Enterprise Knowledge Innovation Under the Scenario of Value Co-creation

为深入探讨企业与消费者合作创新机制的内部运作模式,在价值共创场景下,基于306份调查问卷的数据,从消费者的知识生产和知识转移两个阶段提出消费者参与企业知识创新的两阶段模型,同时探讨用户关怀在其中的调节效应,归纳总结消费者参与企业知识创新的路径。研究发现:消费者的创新感知和人本感知有利于其参与企业的价值创造活动,主要通过消费者心理所有权建设加强其参与度;企业的用户关怀正向调节消费者的创新感知、人本感知与心理所有权的关系;消费者的参与行为和公民行为及价值共创与企业的知识创新都是正相关关系,知识转移在这之间起着中介作用。基于研究结论,提出企业应积极承担社会责任,通过加强企业知识创新在环境、人本、能力和渠道等四方面建设,以促进消费者参与企业价值创造活动,增强消费心理所有权感知和知识分享意愿,做好消费者知识转移,促使消费者更积极参与企业知识创新的过程。

In order to deeply explore the internal operation mode of the cooperative innovation mechanism between enterprises and consumers,under the scenario of value co-creation,based on the data of 306 questionnaires,a twostage model of consumer participation in enterprise knowledge innovation is proposed from the two stages of consumer knowledge production and knowledge transfer,and the regulatory effect of user care is discussed in order to summarize the path of consumer participation in enterprise knowledge innovation.The findings are as follows:consumers'innovation perception and humanism perception are conducive to their participation in enterprise value activities,mainly to strengthen their participation through the construction of consumers'psychological ownership;user care of the enterprise positively regulates the relationship between consumers'innovation perception,humanism perception and psychology ownership;and the consumer participation behavior,citizen behavior and value co-creation are positively correlated with knowledge innovation of enterprises,while the knowledge transfer plays a mediating role between these.Based on the research conclusions,this paper puts forward that the enterprise should actively assume social responsibility,by strengthening enterprise knowledge innovation construction in four aspects of the environment,humanism,ability and channel,to promote consumers to participate in the activities of enterprise value creation,enhance the consumer psychological ownership perception and knowledge sharing will,and completes the smooth transfer of consumer knowledge,encourage consumers to more actively participate in the process of enterprise knowledge innovation.