大科普生态系统构建模式与机制:广东科学中心创新实践视角

Mega Science Popularization Ecological Model and Mechanism:Innovative Practice Perspective of Guangdong Science Center

面对新时期构建社会化协同、数字化传播、规范化建设、国际化合作的大科普生态的时代命题,为探索构建大科普生态建设模式及发展机制,在厘清“大科普”“科普生态”等概念的基础上,提出大科普生态是建立在社会各界共同参与的、更为广泛的科普共同体理念基础上更为优化的科普生态系统,并以世界最大的科技馆/科学中心——广东科学中心的大科普生态建设实践为对象,从横向聚合、纵向深化、纵横拓展三向度进行分析。广东科学中心近年来通过加强“馆政”“馆企”“馆校”“馆际”等合作模式,通过跨领域的社会化协同,系统集成推动工艺、产品、服务创新,开展异质演进的数字化传播、规范化建设与国际化合作,形成了包括以科技馆和专业设计团队为生态中心,由政府机构引导,展项制作单位、布展施工单位为供给方,科研机构、高等院校、社会公众等为需求方的科普设计生态圈,通过不断地反馈和优化科普创新设计形成可推广可复制的创新设计范式,建成如“广东省食品药品科普体验馆”“低碳&新能源汽车科普体验馆”“云南白药体验馆”等一批以互动体验方式呈现的创新展馆,推动大科普共同体的异质生成与共生发展。

In the face of the era's call of building a maga science popularization ecology with socialized collaboration,digital dissemination,standardized construction,and international cooperation,to explore the construction mode and development mechanism of mega science popularization ecology,on the basis of clarifying the concepts of"mega science popularization"and"science popularization ecology",this paper proposes that mega science popularization ecology is a more optimized science popularization ecosystem based on the concept of a broader science popularization community that is jointly participated in by various sectors of society.The mega science popularization ecological construction practice of Guangdong Science Center,the world's largest science and technology museum/science center,is taken as the object to carry out the analysis from three dimensions:horizontal aggregation,vertical deepening,as well as vertical and horizontal expansion.In recent years,Guangdong Science Center has developed cooperation models such as"museum+government","museum+enterprise","museum+school",and"museum+museum",promoting innovation in processes,products,and services through cross domain social collaboration,system integration,carrying out heterogeneous evolution of digital dissemination,standardized construction,and international cooperation,forming the science popularization design ecosystem centered by science and technology museums and professional design teams,guided by government agencies,supplied by exhibition manufacturer and the exhibition environment constructer,and demanded by scientific research institutions,universities,and the public,and through continuous feedback and optimization of science popularization innovation design,innovative design paradigms that can be promoted and replicated have been formed.A number of innovative exhibition halls have been built,such as the"Guangdong Food and Drug Science Popularization Experience Hall","Low Carbon New Energy Vehicle Science Popularization Experience Hall"and"Yunnan Baiyao Experience Hall",which are presented in an interactive experience manner,promoting the heterogeneous generation and symbiotic development of a mega science popularization community.