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电力市场联合出清对电力企业现有营销策略的影响

The Impact of Joint Clearance of the Power Market on the Existing Marketing Strategies of Power Enterprises
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摘要 电力市场联合出清对电力企业现有营销策略产生了显著影响。联合出清是一种市场机制,旨在通过统一清算和结算程序,实现电力市场的公平竞争和有效运行,其影响了电力企业的市场定价、市场份额和市场参与行为等方面。文章通过分析电力市场联合出清对电力企业现有营销策略的影响,总结了一些关键观点和策略建议。 The joint clearance of the power market has had a significant impact on the existing marketing strategies of power enterprises.Joint clearing is a market mechanism aimed at achieving fair competition and effective operation of the electricity market through unified clearing and settlement procedures.It affects market pricing,market share,and market participation behavior of power companies.This article summarizes some key viewpoints and strategic suggestions by analyzing the impact of joint clearance in the power market on the existing marketing strategies of power enterprises.
作者 王涛 WANG Tao
出处 《电力系统装备》 2023年第9期164-166,共3页 Electric Power System Equipment
关键词 电力市场 联合出清 营销策略 定价 electricity market joint clearance marketing strategy fixed price
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