供应链管理在连锁零售业中的应用意义与推进落实

Application Significance and Promotion of Supply Chain Management in Chain Retail Industry

零售业是带动日常消费品生产、分销以及对应服务行业发展的前沿性行业,其从业人员数量与销售额在提高我国经济发展水平中发挥了举足轻重的作用。我国零售业市场发展规模的日渐扩展以及对外贸易程度的加剧,使得中外零售企业竞争更激烈,若要突破这一激烈市场竞争现状,使我国连锁零售业不被发展潮流所湮没,关键就是加强供应链管理,提高整个链条对市场供需不确定因素的预测能力,使零售业相互间进行资源与信息共享,经合作与协调分工实现运行成本的控制,让整个链条经济效益增加,进而提高整个行业在市场的竞争地位与市场占有率。

Retail industry is a leading industry that drives the production and distribution of daily consumer goods and the development of corresponding service industries.Its number of employees and sales have played an important role in improving China s economic development level.In addition,with the expansion of the development scale of China s retail market and the intensification of foreign trade,the competition between Chinese and foreign retail enterprises is more fierce.The key for China s chain retail industry to gain a foothold in the highly competitive market is to strengthen supply chain management,improve the entire chain ability to predict the uncertain factors of market supply and demand,enable the retail industry to share resources and information with each other,and achieve the control of operating costs through cooperation and coordination of labor division,let the economic benefits of the whole chain increase,and then improve the competitive position and market share of the whole industry in the market.