乡村振兴视角下农村电商与乡村物流协同发展的策略研究

Research on the Strategy of Synergistic Development of Rural E-commerce and Rural Logistics under the Rural Revitalization Strategy

乡村振兴战略的进一步推进,极大地促进了农村电商的发展,为改善农村经济、发展“互联网+三农”提供了新思路。而“最后一公里”的物流难题阻滞了农村电商发展的前进脚步,如何解决物流“下不去”和“上不来”的痛点,亟需乡村物流系统的更新迭代与协同发展。

The further promotion of rural revitalization strategy has greatly promoted the development of rural e-commerce,providing new ideas for improving rural economy and developing"internet+san agriculture".The logistics problem of"last mile"has stalled the development of rural e-commerce,and how to solve the painful point of logistics"not going down"and"not coming up"requires the update iteration and collaborative development of rural logistics system.