不同主导模式下考虑公平因素的农产品供应链决策分析

Analysis of Agricultural Product Supply Chain Decision-making under Different Dominant Modes with Fairness Concern

文章研究的是由单一的零售商和供应商组成的二级供应链系统,并在供应链中应用了区块链技术,旨在降低农产品流通过程中产生的新鲜度价值损耗。运用了Stackelberg博弈求解不同主导权下供应链各方的最优策略和最大利润。由于主导权的不同,利润较少的一方会关注利润分配的公平问题,所以将公平偏好的特性引入供应链中,研究了公平偏好对供应链决策和最大效用的影响。通过分析可得:供应链各方的公平偏好会使自身的效用在整个供应链中的占比变大,但供应链整体的效用在变小。

This paper studies a two-level supply chain system composed of a single retailer and supplier,and applies blockchain technology in the supply chain to reduce the freshness value loss in the circulation of agricultural products.Stackelberg game is used to solve the optimal strategy and maximum profit of all parties in the supply chain under different dominance.Due to the difference of dominance,the party with less profits will pay attention to the fairness of profit distribution.Therefore,the characteristics of fairness preference are introduced into the supply chain,and the impact of fairness preference on supply chain decision-making and maximum utility is studied.Through the analysis,it can be concluded that the fairness preference of each party in the supply chain will make its own utility take up a larger proportion in the whole supply chain,but the overall utility of the supply chain is decreasing.