互联网背景下生鲜农产品供应链体系的构建与优化

Construction and Optimization of Supply Chain System of Fresh Agricultural Products under the Background of Internet

在互联网时代,企业越来越重视消费者对生鲜农产品的需求,从而推动了生鲜农产品供应链的快速发展,加强了和企业与消费者之间信息的收集与反馈,生鲜农产品供应链面临着巨大的发展机遇。在这种环境下,如何使生鲜农产品供应链更好的发展,是需要解决的问题。为了促进生鲜农产品供应链发展,文章首先分析了生鲜农产品供应链的发展现状以及在物流、信息流、资金流等方面存在的问题,发现仍存在层级多、信息不对称以及资金流转不通畅等问题。最后,构建了生鲜农产品供应链体系以减少流通环节,并提出了相关的优化策略。

In the internet era,enterprises pay more and more attention to consumers'demand for fresh agricultural products,thus promoting the rapid development of the supply chain of resh agricultural products,and strengthening the collection and feedback of information between enterprises and consumers.The supply chain of fresh agricultural products is facing great development opportunities.In this environment,how to make the supply chain of fresh agricultural products develop better is a problem we need to solve.In order to promote the development of the fresh agricultural products supply chain,this paper first analyzes the development status of the fresh agricultural products supply chain and the problems in logistics,information flow,and capital flow,and finds that there are still many problems such as multi-level,asymmetric information and impassable capital flow.Finally,the supply chain system of fresh agricultural products is constructed to reduce circulation links,and relevant optimization strategies are put forward.