“互联网+”背景下农产品冷链物流现状及发展路径研究——以甘肃省平凉苹果产业为例

Research on the Current Situation and Development Path of Cold Chain Logistics of Agricultural Products under the Background of"Internet Plus"——Taking Pingliang Apple Industry in Gansu Province as an Example

随着居民生活质量水平的不断提高,居民对于食品的消费要求已从只求温饱转变为追求“更新鲜”,冷链物流是“从农田到餐桌,从枝头到舌尖”安全的根本保证。“互联网+”技术与冷链物流的整合,推动了农产品冷链物流系统的发展。文章通过对苹果冷链物流发展现状及困境的分析,并基于“互联网+”背景提出苹果冷链物流的发展路径。

With the continuous improvement of residents'quality of life,residents'consumption requirements for food have changed from only seeking food and clothing to pursuing"fresher",and cold chain logistics is the fundamental guarantee of safety from"from farmland to table,from branches to the tip of the tongue".The integration of"internet plus"technology and cold chain logistics is a means to promote the healthy development of the cold chain logistics system of agricultural products.Through the analysis of the development status and dilemma of apple cold chain logistics,this paper proposes the development path of apple cold chain logistics based on the background of internet plus.