新时代养老特色品牌服务模式的优化对策——以南阳市为例

Optimization Countermeasures of Characteristic Brand Service Mode for Elderly Care in the New Era——Taking Nanyang City as an Example

本研究运用文献分析法、问卷调查法分析了南阳市“生态养老”特色品牌服务模式的发展现状,发现南阳市老年人口数增幅迅速,城镇化进程明显,家庭规模均数下降较多,在区域养老服务的社会支持方面提升空间较大。南阳市通过多产业融合,将本土中药、中医与康养旅游、保健养生等相结合;发挥县、乡、村三级的领导核心作用,多渠道保障养老体系供给;积极宣传敬老、爱老、孝老的先进事迹,定期组织志愿者和爱心团体上门开展爱心服务;吸引社会资本进入养老行业,打造高端康养产业;对养老机构从业人员进行系统培训,提升其规范化操作和管理服务水平。以上措施带动了周边产业发展,打造出南阳区域特色养老品牌,构建了高质量的养老体系。

The study does literature analysis and questionnaire survey to analyze the development status of the characteristic brand service mode of“ecological old⁃age care”in Nanyang City.It is found that the elderly population of Nanyang City increases rapidly,the urbanization process is obvious,the average family size decreases more,and the social support of regional elderly care services has a large room for improvement.Through multi⁃industry integration,Nanyang City combines local Chinese medicine,traditional Chinese medicine with health tourism and health care;gives play to the leadership core role of county,township and village levels,ensure the supply of elderly care system through multiple channels;actively promotes the advanced deeds of respecting,loving and mourning the elderly,and regularly organizes volunteers and love groups to carry out love services at home;attracts social capital to enter the elderly care industry,creates high⁃end health care industry;organizes systematic training of employees of pension institutions,and improves their standardized operation and management service level to drive the development of surrounding industries,create a regional characteristic elderly care brand in Nanyang,and build a high⁃quality elderly care system.