“它经济”中宠物善终服务业发展对策

Research on the Development Countermeasure of Pet end-of-life Service Industry in“Other Economy”

随着现代社会的发展,宠物在人类社会的重要性日益提高,宠物相关的“它经济”应运而生。该文通过对“它经济”下的宠物善终服务背后需求的挖掘,对宠物善终服务行业的现状及问题展开分析,得出目前行业法律法规缺乏、传统处理方式粗放、产业链同质化、善终意识存在分歧、国内企业宣传力度弱5个问题,并提出完善政策法规、推行环保形式、宣传宠物善终思想、强化品牌意识等发展对策,旨在更好地推动我国宠物善终行业以及宠物经济的持续健康发展。

With the development of modern society,the importance of pets in human society is increasing,and the pet-related“it economy”came into being.By digging the demand behind the pet care service under the“other economy”,this paper analyzes the status quo and problems of the pet care service industry,and concludes that there are five problems:the lack of laws and regulations in the industry,the extensive traditional treatment methods,the homogenization of the industrial chain,the divergence of the awareness of good care,and the weak publicity of domestic enterprises.And put forward the development countermeasures such as improving policies and regulations,promoting environmental protection forms,promoting the idea of pet good death,and strengthening brand awareness,in order to better promote the sustainable and healthy development of China's pet good death industry and pet economy.