我国轨道交通会展业发展与竞争策略

Study on Development and Competitive Strategies of Rail Transit Exhibition Industry in China

针对我国轨道交通会展业激烈竞争局面,通过梳理其发展历程,总结轨道交通会展业发展现状为不同侧重内容的会展,参展商重叠程度大;特点为会展数量多、规模小、主体多样、国内外融合等。分析轨道交通会展业未来发展趋势包括竞争持续加剧、国内新的同行业会展涌现、国际会展进入、国内会展走出去、线上线下同步展览模式等,从办展经验、品牌展览、支持优势、业务增长点、会展新模式、创新发展6个方面提出未来轨道交通会展业发展经营策略,对我国轨道交通会展业发展有重要的参考意义。

In view of the fierce competition in China’s rail transit exhibition industry,through sorting out its development history,the development status quo of the rail transit exhibition industry is summarized as exhibitions with different emphasis on content and a large degree of overlap among exhibitors;It is characterized by a large number of exhibitions,small scale,diversified subjects,domestic and foreign integration,etc.The future development trend of rail transit exhibition industry is analyzed,including continuous intensification of competition,emergence of new domestic exhibitions in the same industry,entry of international exhibitions,going global of domestic exhibitions,and online and offline synchronous exhibition mode.This paper puts forward the development and operation strategies of future rail transit exhibition industry from 6 aspects:exhibition experience,brand exhibition,support advantages,business growth points,new exhibition mode and innovative development,which has important reference significance for the development of domestic rail transit exhibition industry.