基于图谱的消费者网购内衣污染的厌恶心理分析

A Mapping-based Analysis of Consumer's Aversion to Contamination in Online Lingerie Shopping

文章通过污染线索来探究其与消费者厌恶心理之间的联系,以网购服装的差评为基础进行大数据频次筛选,从消费者厌恶心理的视角分析消费者对服装污染线索的感知并建立可视化网络图。研究结果表明,污染信号与消费者厌恶心理呈正相关,它的出现能直接或间接给消费者带来不同程度的厌恶感。

The paper explores the connection between pollution cues and consumers' aversion psychology,aconducts big data frequency screening based on the poor ratings of online clothing purchases,and analyzes consumers' perception to clothing pollution cues from the perspective of consumers' aversion psychology and establishes a visualization network diagram.The results of the study show that the pollution signal is positively correlated with consumer aversion,and its appearance can directly or indirectly bring different degrees of aversion to consumers.