插画表现手法在潮牌服装设计中的应用

The Application of Illustration Expression Techniques in Fashion Brand Fashion Design

随着时代的发展,我国文化自信不断增强,插画表现手法在潮牌服装设计中的应用也越来越广泛。文章以大众流行文化为背景,用文献分析法和案例研究法总结归纳了插画的主流风格和应用原则,论述插画与服装的历史脉络,解析了插画在服装应用上的表现手法和实现技法,并使用经典案例论证插画在服装设计中的应用。最终以多种插画表现手法实现服装设计的个性化表达,使插画在潮牌服装设计中有了新方向。

With the development of the times,China's cultural self-confidence is increasing,and the application of illustration expression methods in trendy clothing design is becoming more and more extensive.With the background of popular culture,the paper summarizes the mainstream styles and application principles of illustration with the literature analysis method and the case study method,discusses the history of illustration and clothing,analyzes the expression methods and realization techniques of illustration in clothing application,and uses the classic cases to prove the application of illustration in clothing design.The personalized expression of clothing design can be realized by various illustration expression methods,which makes illustration have a new direction in the design of trendy clothing.