可持续发展视角下的服饰标志设计

Clothing Logo Design from the Perspective of Sustainable Development

在当前可持续发展已成为全社会共同目标的背景下,服饰品牌在追求可持续发展的道路上,标志设计扮演着至关重要的角色。可持续发展视角下的服饰标志设计还能够推动整个时尚产业向着更加环保、社会责任导向的方向发展,为社会和环境带来积极的影响,同时对于服饰标志设计行业的长远稳定发展也有着重要的意义。文章首先介绍了可持续发展的内涵及其对服饰标志设计工作的影响,接着提出了可持续发展视角下的服饰标志设计策略,以期能够将可持续发展理念融入服饰标志设计中,以提升融入可持续发展理念品牌在市场中的竞争力和影响力。

At present,sustainable development has become the common goal of the global society,and the fashion industry is no exception.In the pursuit of sustainable development of clothing brands,logo design plays a crucial role.The clothing logo design from the perspective of sustainable development can also promote the entire fashion industry to develop in a more environmentally friendly and socially responsible direction,bringing positive impacts to society and the environment,and also has important significance for the long-term stable development of the clothing logo design industry.This paper first introduces the connotation of sustainable development and its impact on the design of clothing logo,and then puts forward the design strategy of clothing logo from the perspective of sustainable development,in order to integrate the concept of sustainable development into the design of clothing logo,so as to enhance the competitiveness and influence of brands that integrate the concept of sustainable development in the global market.