基于扎根理论的高校图书馆社会化服务满意度影响机理研究

Research on Impact Mechanism of Socialized Services Satisfaction in University Libraries Based on the Grounded Theory

文章基于扎根理论探究高校图书馆社会化服务满意度影响机理,对访谈对象原始访谈数据进行分层级编码,提炼初始概念、基本范畴、主范畴和类别,将高校图书馆社会化服务用户满意度归因于高校图书馆服务意愿及策略、用户使用意愿及行为以及用户个人特质,分析高校图书馆社会化服务满意度影响机理,在此基础上提出高校图书馆社会化服务满意度提升策略,即多方联动,强化高校图书馆服务意愿及策略;多点发力,调节用户使用意愿及行为;多措并举,把握用户个人特质。

Based on the grounded theory,this article explores the impact mechanism of satisfaction with socialized services in university libraries,encodes the original interview data of interviewees at a hierarchical level,and extracts the initial concepts,basic categories,main categories,and categories;Attributing the user satisfaction of socialized services in university libraries to their service willingness and strategies,user usage willingness and behavior,and user personal characteristics;Construct and analyze a mechanism model for the socialized services satisfaction in university libraries,it proposes strategies of socialized services satisfaction in university libraries based on this,namely,multiparty linkage to strengthen the service willingness and strategies of university libraries;Use multiple efforts to regulate users'willingness and behavior to use;Take multiple measures to grasp the personal characteristics of users.