新媒体环境下名人档案资源开发研究

Research on the Development of Celebrity Archives Resources in the New Media Environment

首先分析了名人档案资源开发的意义——新媒体环境下开发名人档案资源,有利于宣扬名人优秀品格,弘扬优秀传统文化,促进地方经济发展,紧接着指出了目前名人档案资源开发利用率低、开发方式缺乏创新等问题,最后提出了新媒体环境下名人档案资源开发对策,包括基于新媒体技术传播的特点,通过跨界合作等多种方式打造名人档案资源精品,充分利用新媒体讲好名人档案故事,大力开展以名人档案为载体的文化旅游等。

First of all, the significance of the development of celebrity archives resources is analyzed. The development of celebrityarchives resources in the new media environment is conducive to publicizing the excellent character of celebrities, promoting theexcellent traditional culture, and promoting the development of local economy. Then the current problems are pointed out,including the low utilization rate of celebrity archives resources development, the lack of innovation in development methods andso on. Finally, the countermeasures for the development of celebrity archives resources in the new media environment are putforward, including creating high-quality celebrity archives resources through cross-border cooperation and other ways based on thecharacteristics of new media technology communication, making full use of new media to tell the story of celebrity archives, andvigorously carrying out cultural tourism with celebrity archives as the carrier and so on.