摘要
影视基地与影视城的混用自第一个影视基地创建持续至今;混用,曾是由于拍摄与旅游业务交叠和双向转型而形成的通用,也是如今确认“场景”作为不同生产要素区别后的误用。本文从“范围经济”理论出发辩析“影视基地”与“影视城”之间产业与表述关系经济差异。在偏重影视摄制的影视基地,“场景”作为“共享的生产要素”提高获利;在偏重影视旅游的影视城,“场景”从“阶段性副产品”转为“体验主产品”而盈利。当区别存在,混用就成了误用。
The mixed use of film&TV production base and film&TV city has continued since the establishment of the first film&TV production base was constructed.Due to the overlapping and two-way transformation of shooting and tourism business,mixed use is also now recognized to be the misuse of"shooting scenes"for distinguishing the different film&TV production base and film&TV city.Based on the theory of"scope economy",this paper analyzes the industrial economic differences and the relationship between"film&TV production base"and"film&TV city".In film&TV production bases that emphasize film and television production,"scene"as a"shared production factor"increases profits.In film&TV cities that focus on film&TV tourism,"scene"makes profit from changing"stage by-product"to"tourist experience product".As long as a distinction exists,mixed use will becomemisuse.
基金
浙江省哲学社会科学规划课题青年项目“从产业及文化集群现状评估横店影视基地的发展方向”的阶段性研究成果(项目批准号:19NDQN377YB)。
关键词
影视基地
影视城
场景
范围经济
影视旅游
film&TV production base
film&TV city
scene
scopeeconomy
film&TVtourism.
