传统媒体与新媒体融合发展的困境与对策

Dilemma and Countermeasures of the Integration and Development of Traditional Media and New Media

随着时代和科技的发展,媒体行业也在快速发展,信息传播模式已经发生变化。当前,传统媒体与新媒体融合,已然成为传媒行业不可逆转的发展方向。这就给媒体行业带来了挑战,但也带来了发展机遇。基于此,对传统媒体和新媒体的内涵进行分析,在此基础上,分析传统媒体与新媒体的优、劣势,探究在新时代推动传统媒体与新媒体融合发展的策略。

With the development of the times and technology,the media industry is also developing rapidly,and the mode of information transmission has changed.At present,the integration of traditional media and new media has become an irreversible development direction of the media industry.This brings challenges to the media industry,but it also brings opportunities for development.Based on this,this paper analyzes the connotation of traditional media and new media,and on this basis,analyzes the advantages and disadvantages of traditional media and new media,and explores the strategies to promote the integration and development of traditional media and new media in the new era.