乡村振兴背景下河南乡村“慢旅游”产品吸引力研究

Research on the Attractiveness of Rural"Slow"Tourism Products in Henan Province under the Background of Rural Revitalization

在体验经济时代,游客逐渐开始追求回归自然、陶冶情操、体验文化的深度旅游,“慢旅游”应运而生。借鉴国内外研究成果,以河南乡村旅游为例,将“慢旅游”思维引入乡村旅游产品体系,对乡村游客进行实证调查,分析整理乡村“慢旅游”产品吸引力体系的动力机制及其影响因素,以期打造乡村“慢旅游”系列产品,健全以市场为主导的发展机制,形成独具特色的“乡村+农业+生态+社区+商业”的多业态乡村“慢旅游”产业链和营销体系,推进乡村旅游高质量发展,助力乡村振兴。

In the era of experience economy,tourists gradually began to pursue the deep tourism of returning to nature,cultivating sentiment,and experiencing culture.Therefore,"slow tourism"came into being.Based on the research results at home and abroad,taking rural tourism in Henan Province as an example,this paper introduces the concept of slow tourism into the rural tourism product system,conducts an empirical survey of rural tourists,analyzes and sorts out the driving mechanism of the attraction system of rural slow tourism products and its influencing factors,with a view to creating a series of rural"slow"tourism products and improving the market-oriented development mechanism,form a unique multi-industry rural slow tourism industrial chain and marketing system of"rural area+agriculture+ecology+community+commerce",promote the high-quality development of rural tourism and help rural revitalization.