摘要
短视频的崛起,重塑了传播格局。抖音短视频平台作为领头短视频平台,已经成为推动城市形象传播的重要工具。文章通过分析广西相关关键词频次,评论内容与数量,探析抖音短视频在广西区域形象建构中存在的问题。在目标用户需求调查的基础上,提出广西区域形象推广的建议。借助抖音短视频平台,做好广西区域形象的塑造与推广。
The rise of short videos has reshaped the communication pattern.As the leading short video platform,Douyin short video platform has become an important tool to promote the construction and spread of city image.By analyzing the frequency of relevant keywords,the content and the quantity of comments in Guangxi,this paper explores the problems in the construction of Guangxi's regional image.Based on the investigation of the needs of the target users,it proposes suggestions for promoting the image of Guangxi.With the help of Douyin short video platform,we will do a good job in shaping and promoting the regional image of Guangxi.
作者
陈雪丽
张曦月
叶翰宸
CHEN Xuei;ZHANG Xiyue;YE Hanchen(School of Culture and Media,Hezhou University,Hezhou 542899,Guangxi)
出处
《沿海企业与科技》
2023年第3期85-91,共7页
Coastal Enterprises and Science & Technology
基金
广西高校中青年教师科研基础能力提升项目“‘一带一路’背景下广西区域形象的短视频传播研究”(2021KY0698)
贺州学院博士项目“融媒体视域下影视作品对旅游文化软实力影响研究”(校2021093)。
关键词
抖音
短视频
广西
区域形象
Douyin
short videos
Guangxi
regional image
