消费主义视野中的“爽文学观”

The"Jouissance Literary View"in the Perspective of Consumerism

网络文学的“爽文学观”是在消费主义语境中生成,并发展为当代消费社会的快感模式在新媒介环境下的延伸和弥补。基于消费主义所蕴含的时代语境,爽文学观生成了主体膨胀、技术化上升和伦理淡漠这一核心语法。由于爽文书写的内在不足,网络文学从形成对于现实的表征效力、树立写作主体的情动模式以及重构基于主体膨胀的语法等视角出发,形成了广泛的“反爽文”书写样态。“反爽文”美学的兴起源自对消费主义意识形态的悖反,体现了网络文学商业性和审美性的分化与平衡。

The"Jouissance literary view"of net literature is generated in the context of consumerism and has developed into an extension and compensation of contemporary consumer society s"pleasure politics"in the new media environment.Based on the era context contained in consumerism,the jouissance literary view has generated a core grammar of subject expansion,technological rise,and ethical indifference.Due to the inherent shortcomings of jouissance literature,net literature has formed a wide range of"anti jouissance literature"writing styles from the perspectives of forming a representation effect on reality,establishing affective patterns of the writing subject,and reconstructing grammar based on subject expansion.The rise of the aesthetics of"anti jouissance literature"originated from the opposition to the ideology of consumerism,reflecting the differentiation and balance between the commercial and aesthetic aspects of net literature.