拓印、转译与超越:短视频平台文化生产集群的调节机制

Imprinting,Translating,and Transcending:The Regulatory Mechanism of Cultural Production Clusters on Short Video Platforms

聚焦文化中介这一特定人工要素的居间实践及其在短视频平台文化生产中的独特作用。为了更好地阐释文化中介的调节机制,引入集群理论以理解数字平台需要兼顾流动性与稳定性的文化生产过程。文化中介通过对平台规则的拓印、转译与超越实践以发挥关键性的调节机制作用,从而辅助平台“以人制人”以规避因内容生产者创意实践、理解偏差和算法抵抗所带来的不确定性,稳定平台、算法与内容生产者在生产集群中的位置及其交互关系,最终形塑出能够稳定内容输出的短视频平台文化生产机制。在这种机制下,短视频的文化生产实践已然被数据化、商业化、分层化的平台逻辑包裹,挑战或者超越平台权力与秩序的算法真空地带已不复存在,更多只是内容生产者的期望与想象。文化中介展现出来的这种调节机制和影响也为我国在深度媒介化语境下创新平台治理范式提供了新思路。

This study focuses on the intermediary practices of cultural intermediaries as specific human factors,and their unique role in cultural production on short video platforms.To better elucidate the regulatory mechanism of cultural intermediaries,this study introduces cluster theory to understand the cultural production process on digital platforms that requires balancing fluidity and stability.The research finds that cultural intermediaries play a critical regulatory role through practices of imprinting,translating,and transcending platform rules,thereby assisting platforms in"managing people through people"to circumvent the uncertainties caused by content creators'creative practices,misunderstandings,and algorithm resistance.This stabilizes the positions and interactions of platforms,algorithms,and content creators within the production cluster,ultimately shaping a cultural production mechanism on short video platforms that enables stable content output.Under this mechanism,the cultural production practices of short videos have been wrapped in the data-driven,commercialized,and hierarchical logic of platforms,and the algorithmic vacuum zones that challenge or transcend platform power and order no longer exist,becoming more the expectations and imaginations of content creators.The regulatory mechanism and the influence demonstrated by cultural intermediaries also provide new insights into innovating platform governance paradigms in China's deeply mediatized context.