论微观政治传播中的“游戏”形态

"Play"Form in Micro Political Communication

游戏是人类最原始、最本质和最普遍的交往形式之一。美国传播学家斯蒂芬逊曾将人类的游戏行为与传播行为相融合,开创了传播游戏论的先河。在当下信息盈余的时代,微观政治传播活动根植于人们的游戏心理,催生了个体政治参与的玩家心态,政治信息的推演想象和政治传播方式的体验交互,形成了微观政治传播游戏形态的种种表现。合理利用游戏的自由放松心理,有助于提高自媒体时代政治传播的效果,因此无需禁锢或强行干预微观政治传播的游戏形态。从认知论上讲,实现游戏逻辑与微观政治传播中政治逻辑的合理结合,有利于促进人类政治生活和政治文明的进步,应将游戏提高到与人的实践自然和谐的境界来加以考量和容纳。当然,人们以程度不同的游戏立场、游戏身份、游戏心理来参与政治、回应政治等,一定程度上消解了政治应有的严肃性,减弱了政治应有的理想性,扰乱了政治应有的秩序性,模糊了政治应有的边界,种种陷阱或负面效应值得重视和警惕。

Play is one of the most primitive,essential and universal forms of human communication.American communication scholar Stephenson once combined human play behavior with communication behavior,creating a precedent in The Play Theory of Mass Communication.In the current era of information surplus,micro political communication activities are rooted in people's playing psychology.It has given rise to the player mentality of individual political participation,the deductive imagination of political information,and the experiential interaction of political communication methods.It has also formed various manifestations of micro political communication.Reasonably utilizing people's freedom and relaxation psychology in playing is beneficial for improving the effectiveness of political communication in the era of self-media.There is need to forcibly imprison or intervene in the play form of micro political communication.From an epistemological perspective,achieving a reasonable combination of play logic and political logic in micro political communication can promote the progress of human political life and political civilization.To investigate and accommodate it,play should be elevated to the level of harmonious existence with human natural political practices.Of course,when people participate in politics and respond to politics with varying degrees of stance,identity,and psychology like in political plays,they will to some extent dispel the seriousness of politics,weaken the idealism of politics,disrupt the order of politics,and blur the boundaries of politics.These negative effects are also worth our attention and vigilance.