受众视角下短视频的展演空间生产与重构

Production and Reconstruction of Short Video Exhibition Space from the Perspective of Audience

媒介技术的迭代促进了影像呈现的生态环境改变,短视频创作技术手段的虚拟化、互动化、沉浸化,推动了接收终端的移动化、碎片化、私人化,赋予了短视频传播的新路径、新表达。文章基于受众视角,运用媒介环境学的理论框架,考量媒介技术对于短视频的功能性意义,对网络短视频的创新发展和文化新变作出思考。

In the era of media convergence,the iteration of media technology affects the ecological environment of image presentation and brings profound impact.Short video has been endowed with new path and new expression due to the virtualization,interactivity,and immersion of short video creation techniques and the mobility,fragmentation,and privatization of receiving terminals.Based on the perspective of the audience,applying the theoretical framework of media environmentalism to consider the functional significance of media technology for short videos,this article can provide insights into the innovative development and cultural changes of online short videos.